3 Stanford GSB Faculty Publications

2 Articles 1 Cases

1 Jennifer Aaker 1 Michael Marks 1 S. Wheeler

2 Marketing

1 California Management Review 1 Journal of Consumer Research

1 affiliation (psychology) 1 brand choice 1 brand equity 1 brand evaluation 1 brand extension 1 brand identification 1 brand management 1 brand name products 1 branding 1 brands 1 business strategies 1 communication & psychology 1 competitive strategy 1 consumer attitude research 1 consumer behavior research 1 corporate growth 1 customer relations 1 interpersonal communication 1 licensing 1 marketing 1 marketing & psychology 1 marketing strategy 1 narratives 1 pronouns (grammar) 1 psychology 1 strategic planning 1 strategy and general management More