List View
Showing 1 - 22 of 22 Records
Balmere
- GSB Authors: David Dodson
- Date: 2024-10-01
- Publication Type: Cases
Balmere (B)
- GSB Authors: David Dodson
- Date: 2024-10-01
- Publication Type: Cases
Sustainability and Strategic Differentiation in Unregulated Consumer Goods Markets
- GSB Authors: Yewon Kim
- Date: 2024-09-10
- Publication Type: Working Papers
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
- GSB Authors: Sridhar Narayanan
- Date: 2021-10-23
- Publication Type: Articles
- Publication: Journal of Marketing Research
Privateer Holdings: Navigating a Rocketing, but Complex, Cannabis Marketplace
- GSB Authors: George Foster
- Date: 2018-01-19
- Publication Type: Cases
Super Bowl Ads
- GSB Authors: Wesley Hartmann
- Date: 2017-10-05
- Publication Type: Articles
- Publication: Marketing Science
GoPro: Brand Extension
- GSB Authors: Michael Marks
- Date: 2017-04-01
- Publication Type: Cases
The Innovation Playbook: Land's End: Envisioning the Non-Obvious
- GSB Authors: Jennifer Aaker
- Date: 2016-11-02
- Publication Type: Cases
Potential Growth Areas for Implicit Theories Research
- GSB Authors: S. Wheeler
- Date: 2015-06-30
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Knights Apparel and the Alta Gracia Factory: Paying a Living Wage
- GSB Authors: Paul Brest
- Date: 2014-10-30
- Publication Type: Cases
How Stories Drive Growth: Brit + Co.
- GSB Authors: Jennifer Aaker
- Date: 2014-05-05
- Publication Type: Cases
How Stories Drive Growth: HSN
- GSB Authors: Jennifer Aaker
- Date: 2014-05-05
- Publication Type: Cases
How Stories Drive Growth: Skype
- GSB Authors: Jennifer Aaker
- Date: 2014-04-28
- Publication Type: Cases
Del Mar Racetrack, Reinventing the Horse Racing Fan Experience
- GSB Authors: George Foster
- Date: 2012-02-06
- Publication Type: Cases
Attune Foods: Challenging the Goliaths with Authenticity
- GSB Authors: Glenn Carroll
- Date: 2011-09-15
- Publication Type: Cases
Bonobos: Customer Intimacy Through Community Development
- GSB Authors: Jennifer Aaker
- Date: 2010-07-28
- Publication Type: Cases
Illycaffè and Gruppo Illy (A): Expanding Beyond Gourmet Coffee
- GSB Authors: Glenn Carroll | Hayagreeva Rao
- Date: 2010-07-26
- Publication Type: Cases
Gruppo illy SpA (B): Università del Caffè
- GSB Authors: Glenn Carroll | Hayagreeva Rao
- Date: 2010-07-12
- Publication Type: Cases
Infineon Raceway (Sears Point Raceway): Marketing in the Motor Sports World
- GSB Authors: George Foster
- Date: 2010-06-15
- Publication Type: Cases
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
- GSB Authors: Jennifer Aaker
- Date: 2010-06-10
- Publication Type: Cases
Anaheim Ducks (B): Managing the 2007 Stanley Cup Champions
- GSB Authors: George Foster
- Date: 2009-03-10
- Publication Type: Cases
Anaheim Ducks (A): Three Eras of Professional Hockey in Anaheim
- GSB Authors: George Foster
- Date: 2009-03-09
- Publication Type: Cases