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Miniature of AOL: The Emergence of an Internet Media Company

AOL: The Emergence of an Internet Media Company

GSB Authors: Robert Burgelman
Date: 2001-03-20
Publication Type: Cases

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1 Stanford GSB Faculty Publications

1 Robert Burgelman

1 Organizational Behavior

1 content / viewer monetization 1 electronic commerce 1 internet 1 management skills 1 strategy and general management

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