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Miniature of Atmel: Igniting the B2C in B2B

Atmel: Igniting the B2C in B2B

GSB Authors: Baba Shiv
Date: 2015-12-15
Publication Type: Cases

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Keywords: business to business marketing Remove all

1 Stanford GSB Faculty Publications

1 B2B 1 marketing 1 marketing management 1 organizational change 1 social media

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