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Miniature of Valence Asymmetries in Attitude Ambivalence

Valence Asymmetries in Attitude Ambivalence

GSB Authors: Zakary Tormala
Date: 2017-04-01
Publication Type: Articles
Publication: Journal of Personality and Social Psychology

Miniature of Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy

Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy

GSB Authors: S. Wheeler
Date: 2016-10-01
Publication Type: Articles
Publication: Journal of Personality and Social Psychology

Miniature of Attitude Certainty and Attitudinal Advocacy: The Unique Roles of Clarity and Correctness

Attitude Certainty and Attitudinal Advocacy: The Unique Roles of Clarity and Correctness

GSB Authors: Zakary Tormala
Date: 2015-09-03
Publication Type: Articles
Publication: Personality and Social Psychology Bulletin

Miniature of How Certainty Transforms Persuasion

How Certainty Transforms Persuasion

GSB Authors: Zakary Tormala
Date: 2015-09-01
Publication Type: Articles
Publication: Harvard Business Review

Miniature of Weak > Strong: The Ironic Effect of Argument Strength on Supportive Advocacy

Weak > Strong: The Ironic Effect of Argument Strength on Supportive Advocacy

GSB Authors: Zakary Tormala
Date: 2013-06-24
Publication Type: Articles
Publication: Personality and Social Psychology Bulletin

Miniature of Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective

Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective

GSB Authors: Zakary Tormala
Date: 2011-07-06
Publication Type: Articles
Publication: Personality and Social Psychology Bulletin