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A Kinky Consistency: Experimental Evidence of Behavior Under Linear and Nonlinear Budget Constraints
- GSB Authors: Juan Carlos Suarez Serrato
- Date: 2024-08-01
- Publication Type: Articles
- Publication: American Economic Journal: Microeconomics
Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
- GSB Authors: Jennifer Aaker
- Date: 2015-06-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
- GSB Authors: Itamar Simonson
- Date: 2014-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice
- GSB Authors: Itamar Simonson
- Date: 2003-02-01
- Publication Type: Working Papers