Basic
Advanced

Field

Condition

Type of search

Value

List View

Showing 1 - 2 of 2 Records

Miniature of Relating Product Prices to Long-Run Marginal Cost: Evidence from Solar Photovoltaic Modules

Relating Product Prices to Long-Run Marginal Cost: Evidence from Solar Photovoltaic Modules

GSB Authors: Stefan Reichelstein
Date: 2016-09-01
Publication Type: Working Papers

Miniature of Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"

Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"

GSB Authors: Jennifer Aaker
Date: 2012-03-03
Publication Type: Articles
Publication: Journal of Consumer Psychology