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Putting Humor to Work: Using Humor to Find Work, Love Work, Leave Work
- GSB Authors: Jennifer Aaker
- Date: 2020-06-22
- Publication Type: Cases
Paradise Bakery & Cafe: The Challenge of Success
- GSB Authors: Joel Peterson
- Date: 2017-09-17
- Publication Type: Cases
The Customer in the Story: Every Mother Counts
- GSB Authors: Jennifer Aaker
- Date: 2013-01-25
- Publication Type: Cases
How to Harness Stories in Business
- GSB Authors: Jennifer Aaker
- Date: 2012-08-21
- Publication Type: Cases
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the Golden Quadrant
- GSB Authors: Jennifer Aaker
- Date: 2011-11-01
- Publication Type: Working Papers
The Walt Disney Company: Investor Communications Strategy
- GSB Authors: Maureen McNichols
- Date: 2007-09-01
- Publication Type: Cases