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Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Capital One: Leveraging Information-Based Marketing
Capital One: Leveraging Information-Based Marketing
  • GSB Authors: James Lattin
  • Date: 2007-03-02
  • Publication Type: Cases
Miniature of The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
  • GSB Authors: Itamar Simonson
  • Date: 2004-01-02
  • Publication Type: Working Papers
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