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Showing 1 - 17 of 17 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Retailing with 3d Printing
Retailing with 3d Printing
  • GSB Authors: Hau Lee
  • Date: 2021-01-07
  • Publication Type: Articles
  • Publication: Production and Operations Management
Miniature of The Probit Choice Model Under Sequential Search with an Application to Online Retailing
The Probit Choice Model Under Sequential Search with an Application to Online Retailing
  • GSB Authors: Bart Bronnenberg
  • Date: 2016-10-21
  • Publication Type: Articles
  • Publication: Management Science
Miniature of The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior
The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior
  • GSB Authors: Jonathan Levav
  • Date: 2016-05-24
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Potential Growth Areas for Implicit Theories Research
Potential Growth Areas for Implicit Theories Research
  • GSB Authors: S. Wheeler
  • Date: 2015-06-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
  • GSB Authors: Baba Shiv
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of How Do Firms Make Money Selling Digital Goods Online?
How Do Firms Make Money Selling Digital Goods Online?
  • GSB Authors: Navdeep Sahni
  • Date: 2014-06-24
  • Publication Type: Articles
  • Publication: Marketing Letters
Miniature of Optimal Search for Product Information
Optimal Search for Product Information
  • GSB Authors: Monic Sun
  • Date: 2012-06-05
  • Publication Type: Articles
  • Publication: Management Science
Miniature of WineInStyle
WineInStyle
  • GSB Authors: George Foster
  • Date: 2011-01-19
  • Publication Type: Cases
Miniature of Zappos.com: Developing a Supply Chain to Deliver Wow!
Zappos.com: Developing a Supply Chain to Deliver Wow!
  • GSB Authors: Hau Lee | Michael Marks
  • Date: 2009-02-13
  • Publication Type: Cases
Miniature of RIN Detergent: To Position or Reposition
RIN Detergent: To Position or Reposition
  • GSB Authors: Wasim Azhar
  • Date: 2008-02-07
  • Publication Type: Cases
Miniature of Fitness Anywhere
Fitness Anywhere
  • GSB Authors: Jim Ellis | Garth Saloner
  • Date: 2006-04-20
  • Publication Type: Cases
Miniature of Dreyer's Grand Ice Cream (Abridged)
Dreyer's Grand Ice Cream (Abridged)
  • GSB Authors: Glenn Carroll
  • Date: 2005-12-07
  • Publication Type: Cases
Miniature of Gardenburger Advertising Strategy (B)
Gardenburger Advertising Strategy (B)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases
Miniature of Gardenburger Advertising Strategy (A)
Gardenburger Advertising Strategy (A)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases
Miniature of Dreyer's Grand Ice Cream (A)
Dreyer's Grand Ice Cream (A)
  • GSB Authors: Glenn Carroll
  • Date: 2001-10-01
  • Publication Type: Cases
Miniature of Tesco Delivers
Tesco Delivers
  • GSB Authors: Haim Mendelson
  • Date: 2001-09-01
  • Publication Type: Cases
Miniature of Dreyer's Grand Ice Cream
Dreyer's Grand Ice Cream
  • GSB Authors: Glenn Carroll
  • Date: 2001-01-01
  • Publication Type: Cases
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10 Cases 7 Articles

6 marketing 4 entrepreneurship 3 communication in organizations 3 consumer behavior 3 employee problems 3 human resource management / organisational behaviour 3 internet marketing 3 marketing strategy 3 organizational behavior 3 pricing 2 advertising 2 advertising campaigns 2 advertising management 2 advertising strategy 2 brand management 2 business history 2 consumer products industry 2 corporate culture 2 food 2 growth strategy 2 human resources management (HRM) 2 start-up 1 3D printing 1 advertising media 1 advocacy 1 aggregate demand 1 aggregate demand models 1 bootstrapping 1 boundary value problems 1 branding 1 build‐to‐order 1 business revenue 1 conspicuous consumption 1 consumer education 1 consumer heterogeneity 1 consumer marketing 1 consumer preferences 1 consumer psychology 1 crowdfunding 1 customer loyalty 1 customer service 1 digital goods 1 direct costing 1 discrete choice 1 discrete choice models 1 dissociation (psychology) 1 distribution 1 downsizing 1 dual channels 1 economic aspects of decision making 1 economic development 1 electronic commerce 1 employee morale 1 experimental psychology 1 export 1 financial strategy 1 focus 1 food supply 1 health fitness 1 human resource management (HRM) 1 implicit theories research 1 import 1 industrial costs 1 information 1 information and communication systems management 1 information economics 1 information theory in economics 1 international marketing 1 internet 1 inventory control 1 inventory management 1 knowledge 1 learning 1 logistics 1 loyalty 1 management of crises 1 market design & structure (economics) 1 market structure 1 marketing management 1 marketing research 1 materialism 1 online advertising 1 operations 1 optimal sequential search 1 paid content 1 paywall 1 physical distribution of goods 1 priorities 1 privacy 1 probits 1 product positioning 1 production and operations management 1 retailing 1 revenue model 1 sales strategy 1 search costs 1 self concept 1 self discrepancy 1 self regulation 1 self-discrepancy 1 shape theory (topology) 1 shoe retailing 1 shopping 1 social comparison 1 social influence 1 social learning 1 substitution (technology) 1 supply chain 1 supply chain management 1 supply chains 1 three-dimensional printing 1 tradeoff analysis 1 transaction costs 1 venture capital 1 visual perception 1 whole & parts (psychology) 1 wine