List View
Showing 1 - 2 of 2 Records
Consumer Distinctiveness and Advertising Persuasion
- GSB Authors: Sonya Grier
- Date: 2002-06-01
- Publication Type: Working Papers
When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
- GSB Authors: Sonya Grier
- Date: 2002-01-01
- Publication Type: Working Papers