3 Stanford GSB Faculty Publications

2 Articles 1 Working Papers

3 Harikesh Nair 1 Sridhar Narayanan

3 Marketing

1 Journal of Marketing Research 1 Management Science

3 homophily 3 marketing 2 endogeneity 2 endogenous group formation 2 homophily theory (communication) 2 monotone treatment response 2 monotone treatment selection 2 social networks 2 user-generated content 1 Technology Acceptance Model 1 consumer preferences 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 diffusion of innovations 1 diffusion of innovations theory 1 endogeneity (econometrics) 1 installed-base effects 1 monotone instrumental variable 1 monotone instrumental variables 1 motivation (psychology) 1 online social networks 1 operational definitions 1 product usage 1 social belonging 1 social influence Prius automobile 1 social interaction 1 social interactions 1 statistical correlation 1 technology transfer 1 windsurfing More