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Showing 1 - 14 of 14 Records
Are Display Ad Content and Landing Page Ad Content Complements or Substitutes? A Field Experiment
- GSB Authors: Yewon Kim
- Date: 2025-10-19
- Publication Type: Working Papers
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
- GSB Authors: Yu Ding
- Date: 2025-03-13
- Publication Type: Articles
- Publication: Journal of Marketing
Navigating Local Politics: Zūm in Coronado
- GSB Authors: Saumitra Jha
- Date: 2020-02-09
- Publication Type: Cases
Rachio: Marketing a Disruptive Sprinkler Technology
- GSB Authors: Wesley Hartmann
- Date: 2017-09-14
- Publication Type: Cases
The Innovation Playbook: Land's End: Envisioning the Non-Obvious
- GSB Authors: Jennifer Aaker
- Date: 2016-11-02
- Publication Type: Cases
Orb: The Next Big Thing
- GSB Authors: Pedro Gardete
- Date: 2016-10-04
- Publication Type: Cases
Carlypso: Overcoming Bumps in the Road in the Used Car Industry
- GSB Authors: Peter Reiss
- Date: 2015-04-23
- Publication Type: Cases
TrueCar: Transforming the Car Buying Experience
- GSB Authors: Robert Siegel
- Date: 2014-09-22
- Publication Type: Cases
How Stories Drive Growth: Brit + Co.
- GSB Authors: Jennifer Aaker
- Date: 2014-05-05
- Publication Type: Cases
How Stories Drive Growth: HSN
- GSB Authors: Jennifer Aaker
- Date: 2014-05-05
- Publication Type: Cases
How Stories Drive Growth: Skype
- GSB Authors: Jennifer Aaker
- Date: 2014-04-28
- Publication Type: Cases
Bonobos: Customer Intimacy Through Community Development
- GSB Authors: Jennifer Aaker
- Date: 2010-07-28
- Publication Type: Cases
Pacificare's African American Health Solutions (AAHS)
- GSB Authors: Brian Lowery | S. Wheeler
- Date: 2006-05-31
- Publication Type: Cases
Napster 2.0
- GSB Authors: William Barnett
- Date: 2004-05-26
- Publication Type: Cases