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What Are Your Signature Stories?
- GSB Authors: Jennifer Aaker
- Date: 2016-05-01
- Publication Type: Articles
- Publication: California Management Review
Scaling Up Excellence: Getting to More Without Settling for Less
- GSB Authors: Hayagreeva Rao | Robert Sutton
- Date: 2014-02-04
- Publication Type: Books
Harrah's Entertainment Inc.: Real-Time CRM in a Service Supply Chain
- GSB Authors: Hau Lee | Seungjin Whang
- Date: 2003-10-27
- Publication Type: Cases
eBay
- GSB Authors: H. Grousbeck
- Date: 2002-11-01
- Publication Type: Cases