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Miniature of Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-10
  • Publication Type: Cases
Miniature of Implementing Sales Force Automation at Quantium Technology
Implementing Sales Force Automation at Quantium Technology
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 2005-11-05
  • Publication Type: Cases
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