Stanford University

Collections
About
Business Library
Stanford Login

Basic
Advanced

Search fulltext

Field

Condition

Type of search

Value

Value Value

Value

List View

Showing 1 - 1 of 1 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)

25 50 100

Miniature of Green Hills Market Loyalty Program

Green Hills Market Loyalty Program

GSB Authors: James Lattin
Date: 2009-04-20
Publication Type: Cases

Active filters

Keywords: customer relationship marketing Remove all

1 Stanford GSB Faculty Publications

1 customer retention 1 loyalty 1 marketing 1 marketing information systems 1 marketing mix 1 marketing strategy 1 rewards 1 statistical analysis

Stanford Business Library
Stanford GSB Research Hub
Stanford GSB Archive

Email Us
Rights and Access
Stanford GSB

© Stanford Graduate School of Business

Accessibility Non-Discrimination Policy Privacy Policy Terms of Use Stanford University

© Stanford Graduate School of Business