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Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
- GSB Authors: Yu Ding
- Date: 2025-03-13
- Publication Type: Articles
- Publication: Journal of Marketing
Headspace in 2018
- GSB Authors: Robert Siegel
- Date: 2018-11-12
- Publication Type: Cases
The Innovation Playbook: Land's End: Envisioning the Non-Obvious
- GSB Authors: Jennifer Aaker
- Date: 2016-11-02
- Publication Type: Cases
Green Hills Market Loyalty Program
- GSB Authors: James Lattin
- Date: 2009-04-20
- Publication Type: Cases
Zhejiang Corporation of China Telecom
- GSB Authors: Seungjin Whang
- Date: 2008-11-20
- Publication Type: Cases
Harrah's Entertainment Inc.: Real-Time CRM in a Service Supply Chain
- GSB Authors: Hau Lee | Seungjin Whang
- Date: 2003-10-27
- Publication Type: Cases