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Showing 1 - 12 of 12 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Supply Chain Compliance
Supply Chain Compliance
  • GSB Authors: Hau Lee
  • Date: 2019-09-04
  • Publication Type: Working Papers
Miniature of The Rise of AmorePacific
The Rise of AmorePacific
  • GSB Authors: William Barnett
  • Date: 2017-04-17
  • Publication Type: Cases
Miniature of Orb: The Next Big Thing
Orb: The Next Big Thing
  • GSB Authors: Pedro Gardete
  • Date: 2016-10-04
  • Publication Type: Cases
Miniature of Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
  • GSB Authors: Wesley Hartmann
  • Date: 2015-06-03
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of The Business Case for Happiness
The Business Case for Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2012-05-13
  • Publication Type: Cases
Miniature of Willow Creek Community Church, What Really Makes a Difference
Willow Creek Community Church, What Really Makes a Difference
  • GSB Authors: Bill Meehan
  • Date: 2012-01-04
  • Publication Type: Cases
Miniature of How Happiness Affects Choice
How Happiness Affects Choice
  • GSB Authors: Jennifer Aaker
  • Date: 2011-12-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of How Does the Variance of Product Ratings Matter?
How Does the Variance of Product Ratings Matter?
  • GSB Authors: Monic Sun
  • Date: 2011-12-02
  • Publication Type: Articles
  • Publication: Management Science
Miniature of GlobeOp (C) | the Financial Crisis and Its Aftermath, 2008-2010
GlobeOp (C) | the Financial Crisis and Its Aftermath, 2008-2010
  • GSB Authors: Glenn Carroll
  • Date: 2011-04-08
  • Publication Type: Cases
Miniature of Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-10
  • Publication Type: Cases
Miniature of Deals @Delloutlet: How Dell Clears Inventory Through Twitter
Deals @Delloutlet: How Dell Clears Inventory Through Twitter
  • GSB Authors: Jennifer Aaker
  • Date: 2010-05-10
  • Publication Type: Cases
Miniature of The Stock Market's Pricing of Customer Satisfaction
The Stock Market's Pricing of Customer Satisfaction
  • GSB Authors: David Larcker
  • Date: 2009-06-16
  • Publication Type: Working Papers
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5 marketing 3 strategy and general management 2 Twitter 2 corporate culture 2 customer experiences 2 employee benefits 2 happiness 2 sales promotions 2 social media 1 C25 1 C26 1 D12 1 L82 1 M31 1 acquisitions 1 administration 1 advertising 1 book sales & prices 1 branding 1 business conditions 1 business history 1 companies and brands 1 consumer attitudes 1 consumer behavior 1 consumer marketing 1 consumer preferences 1 consumer research 1 corporate vision 1 customer acquisition 1 customer feedback 1 customer relationship management (CRM) 1 customer service 1 digital media 1 digital technology 1 discrete choice models 1 economic demand 1 electronic cinema 1 employee attitude 1 employment empowerment 1 environmental responsibility 1 families & family life 1 hedge funds 1 higher education 1 information transmission 1 internet 1 internet marketing 1 inventory management 1 knowledge transfer 1 leadership 1 management philosophy 1 market research 1 model-based reasoning 1 movie theatres 1 organizational behavior 1 organizational change 1 organizational design 1 organizational development 1 organizational management 1 performance measurement 1 process improvement; Strategy 1 product attributes 1 product quality 1 product ratings 1 quality 1 religion and business 1 research methodology 1 resource allocation 1 sales strategy 1 social responsibility 1 standard deviations 1 start-ups 1 strategic planning 1 supply chain management 1 technology 1 user-generated content 1 variety 1 venture capital 1 web technology 1 well-being 1 women