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Showing 1 - 6 of 6 Records

Miniature of Aleph: A Collaborative Advantage

Aleph: A Collaborative Advantage

GSB Authors: Baba Shiv
Date: 2024-09-22
Publication Type: Cases

Miniature of Parallel Experimentation and Competitive Interference on Online Advertising Platforms

Parallel Experimentation and Competitive Interference on Online Advertising Platforms

GSB Authors: Navdeep Sahni
Date: 2024-09-12
Publication Type: Articles
Publication: Marketing Science

Miniature of Inefficiencies in Digital Advertising Markets

Inefficiencies in Digital Advertising Markets

GSB Authors: Sridhar Narayanan
Date: 2020-04-22
Publication Type: Articles
Publication: Journal of Marketing

Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

GSB Authors: Navdeep Sahni | Sridhar Narayanan
Date: 2019-03-29
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Parallel Experimentation in a Competitive Advertising Marketplace

Parallel Experimentation in a Competitive Advertising Marketplace

GSB Authors: Navdeep Sahni | Harikesh Nair
Date: 2019-03-26
Publication Type: Working Papers

Miniature of Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network

Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network

GSB Authors: Harikesh Nair
Date: 2019-01-30
Publication Type: Working Papers