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Miniature of Does Emotional Matching Between Video Ads and Content Lead to Better Engagement: Evidence from a Large-Scale Field Experiment

Does Emotional Matching Between Video Ads and Content Lead to Better Engagement: Evidence from a Large-Scale Field Experiment

GSB Authors: Sridhar Narayanan
Date: 2022-06-14
Publication Type: Working Papers

Miniature of Effects of Attention and Recognition on Engagement, Content Creation and Sharing: Experimental Evidence from an Image Sharing Social Network

Effects of Attention and Recognition on Engagement, Content Creation and Sharing: Experimental Evidence from an Image Sharing Social Network

GSB Authors: Sridhar Narayanan
Date: 2021-01-07
Publication Type: Working Papers

Miniature of Search Advertising and Information Discovery: Are Consumers Averse to Sponsored Messages?

Search Advertising and Information Discovery: Are Consumers Averse to Sponsored Messages?

GSB Authors: Navdeep Sahni
Date: 2019-09-26
Publication Type: Working Papers

Miniature of Managing Market Thickness in Online B2B Markets

Managing Market Thickness in Online B2B Markets

GSB Authors: Kostas Bimpikis
Date: 2019-08-25
Publication Type: Working Papers

Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

GSB Authors: Navdeep Sahni | Harikesh Nair
Date: 2016-02-25
Publication Type: Working Papers

Miniature of Motivating Consummate Effort

Motivating Consummate Effort

GSB Authors: David Kreps
Date: 2014-02-01
Publication Type: Working Papers