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Miniature of Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion
Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion
  • GSB Authors: Jennifer Aaker
  • Date: 2003-08-01
  • Publication Type: Working Papers
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1 Working Papers

1 Jennifer Aaker

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