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Miniature of Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness
Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2014-04-13
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of Getting the Most Out of Giving: Pursuing Concretely-Framed Prosocial Goals Maximizes Happiness
Getting the Most Out of Giving: Pursuing Concretely-Framed Prosocial Goals Maximizes Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2013-05-04
  • Publication Type: Working Papers
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