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Showing 1 - 25 of 25 Records
Evaluating Treatment Prioritization Rules Via Rank-Weighted Average Treatment Effects
- GSB Authors: Stefan Wager
- Date: 2024-10-11
- Publication Type: Articles
- Publication: Journal of the American Statistical Association
Managing Market Thickness in Online Business-To-Business Markets
- GSB Authors: Kostas Bimpikis
- Date: 2020-06-25
- Publication Type: Articles
- Publication: Management Science
Inefficiencies in Digital Advertising Markets
- GSB Authors: Sridhar Narayanan
- Date: 2020-04-22
- Publication Type: Articles
- Publication: Journal of Marketing
Personalization in Email Marketing: The Role of Noninformative Advertising Content
- GSB Authors: Navdeep Sahni | S. Wheeler
- Date: 2018-02-27
- Publication Type: Articles
- Publication: Marketing Science
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
- GSB Authors: Harikesh Nair
- Date: 2018-01-18
- Publication Type: Articles
- Publication: Management Science
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
- GSB Authors: Navdeep Sahni | Sridhar Narayanan
- Date: 2016-10-17
- Publication Type: Working Papers
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
- GSB Authors: Navdeep Sahni
- Date: 2016-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
- GSB Authors: Navdeep Sahni
- Date: 2016-06-24
- Publication Type: Articles
- Publication: Management Science
EBay: Designing Culture Change - The Innovation Playbook
- GSB Authors: Jennifer Aaker
- Date: 2016-05-12
- Publication Type: Cases
Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
- GSB Authors: Jennifer Aaker
- Date: 2016-02-23
- Publication Type: Cases
Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
- GSB Authors: Yonatan Gur
- Date: 2015-09-23
- Publication Type: Articles
- Publication: Manufacturing & Service Operations Management
How Do Firms Make Money Selling Digital Goods Online?
- GSB Authors: Navdeep Sahni
- Date: 2014-06-24
- Publication Type: Articles
- Publication: Marketing Letters
BabyCenter Creating a Social Brand
- GSB Authors: Jennifer Aaker
- Date: 2012-05-22
- Publication Type: Cases
Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time
- GSB Authors: Jennifer Aaker
- Date: 2010-08-25
- Publication Type: Cases
Deals @Delloutlet: How Dell Clears Inventory Through Twitter
- GSB Authors: Jennifer Aaker
- Date: 2010-05-10
- Publication Type: Cases
Taobao Vs. Ebay China
- GSB Authors: William Barnett
- Date: 2010-01-04
- Publication Type: Cases
Obama and the Power of Social Media and Technology
- GSB Authors: Jennifer Aaker
- Date: 2009-08-27
- Publication Type: Cases
Zappos.com: Developing a Supply Chain to Deliver Wow!
- GSB Authors: Hau Lee | Michael Marks
- Date: 2009-02-13
- Publication Type: Cases
Obama and the Power of Social Media and Technology
- GSB Authors: Jennifer Aaker
- Date: 2009-01-01
- Publication Type: Cases
Using Social Media to Save Lives: Helpvinayandsameer.org
- GSB Authors: Jennifer Aaker
- Date: 2009-01-01
- Publication Type: Cases
ezboard: Making Customers Pay
- GSB Authors: V. Viard
- Date: 2005-08-03
- Publication Type: Cases
WebEx Communications (A): Navigating Through a Turbulent Market
- GSB Authors: George Foster
- Date: 2003-12-01
- Publication Type: Cases
Tesco Delivers
- GSB Authors: Haim Mendelson
- Date: 2001-09-01
- Publication Type: Cases
eBay: Private Ordering for an Online Community
- GSB Authors: David Baron
- Date: 2001-08-01
- Publication Type: Cases
AllAdvantage: Fall of 2000
- GSB Authors: Thomas Hellmann
- Date: 2001-02-01
- Publication Type: Cases