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Miniature of JetBlue Creating a Social Brand
JetBlue Creating a Social Brand
  • GSB Authors: Jennifer Aaker
  • Date: 2012-04-16
  • Publication Type: Cases
Miniature of The Role of Physicians in Device Innovation: Critical Success Factor or Conflict of Interest?
The Role of Physicians in Device Innovation: Critical Success Factor or Conflict of Interest?
  • GSB Authors: Stefanos Zenios
  • Date: 2011-08-04
  • Publication Type: Cases
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2 Cases

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