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Miniature of TrueCar: Transforming the Car Buying Experience

TrueCar: Transforming the Car Buying Experience

GSB Authors: Robert Siegel
Date: 2014-09-22
Publication Type: Cases

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1 Stanford GSB Faculty Publications

1 Robert Siegel

1 automotive dealers 1 customer acquisition 1 data 1 entrepreneur 1 entrepreneurship 1 franchise dealers 1 marketing 1 regulation

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