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Miniature of Zappos: Happiness in a Box

Zappos: Happiness in a Box

GSB Authors: Jennifer Aaker
Date: 2010-09-20
Publication Type: Cases

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1 Stanford GSB Faculty Publications

1 Jennifer Aaker

1 business to consumer 1 customer service 1 employee empowerment 1 happiness 1 improving performance 1 internet 1 job satisfaction 1 marketing 1 retail

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