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Qihoo 360: A Subversive Tiger in the Internet Jungle
- GSB Authors: Harikesh Nair
- Date: 2015-03-27
- Publication Type: Cases
The Influence of Product Variety on Brand Perception and Choice
- GSB Authors: Itamar Simonson | Michaela Draganska
- Date: 2006-06-14
- Publication Type: Working Papers