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Showing 1 - 25 of 164 Records
Financial Reporting and Consumer Behavior
- GSB Authors: Suzie Noh
- Date: 2025-01-01
- Publication Type: Articles
- Publication: The Accounting Review
Amman Mineral International: Mining for Stories
- GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
- Date: 2024-07-15
- Publication Type: Cases
Contract Design in Influencer Marketing
- GSB Authors: Navdeep Sahni
- Date: 2024-04-30
- Publication Type: Working Papers
Contract Design in Influencer Marketing
- GSB Authors: Navdeep Sahni
- Date: 2024-04-01
- Publication Type: Working Papers
Preference Externality Estimators: A Comparison of Border Approaches and IVs
- GSB Authors: Wesley Hartmann
- Date: 2024-01-23
- Publication Type: Articles
- Publication: Management Science
Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
- GSB Authors: Navdeep Sahni
- Date: 2023-11-20
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
- GSB Authors: Yu Ding
- Date: 2023-10-23
- Publication Type: Articles
- Publication: Current Opinion in Psychology
Targeting, Personalization, and Engagement in an Agricultural Advisory Service
- GSB Authors: Susan Athey
- Date: 2023-08-14
- Publication Type: Working Papers
Generative Ai at Work
- GSB Authors: Erik Brynjolfsson
- Date: 2023-04-01
- Publication Type: Working Papers
Humor at Scale: Shifting Global Culture at Mckinsey & Co.
- GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
- Date: 2023-03-27
- Publication Type: Cases
Effective and Scalable Programs to Facilitate Labor Market Transitions for Women in Technology
- GSB Authors: Susan Athey
- Date: 2022-11-18
- Publication Type: Working Papers
Speed Up the Cold-Start Learning in Two-Sided Bandits with Many Arms
- GSB Authors: Mohsen Bayati
- Date: 2022-10-01
- Publication Type: Working Papers
Internalizing Peer Firm Product Market Concerns: Supply Chain Relations and M&A Activity
- GSB Authors: Jinhwan Kim
- Date: 2022-08-26
- Publication Type: Working Papers
Bidders' Responses to Auction Format Change in Internet Display Advertising Auctions
- GSB Authors: Gabriel Weintraub
- Date: 2022-01-30
- Publication Type: Working Papers
Machine Learning, Behavioral Targeting and Regression Discontinuity Designs
- GSB Authors: Sridhar Narayanan
- Date: 2021-10-01
- Publication Type: Working Papers
Buying Data from Consumers: The Impact of Monitoring Programs in U.S. Auto Insurance
- GSB Authors: Shoshana Vasserman
- Date: 2021-07-01
- Publication Type: Working Papers
Terry Crews: Becoming Unembarrassable
- GSB Authors: Jennifer Aaker | Connor Diemand-Yauman | Naomi Bagdonas
- Date: 2021-03-09
- Publication Type: Cases
Beyond Politics — Promoting Covid-19 Vaccination in the United States
- GSB Authors: Kevin Schulman
- Date: 2021-02-18
- Publication Type: Articles
- Publication: New England Journal of Medicine
The USGA: Advancing the Game of Golf in a Complex Ecosystem
- GSB Authors: George Foster
- Date: 2021-02-01
- Publication Type: Cases
Byron Allen's Unfiltered Truth
- GSB Authors: Jennifer Aaker | Connor Diemand-Yauman | Naomi Bagdonas
- Date: 2021-01-22
- Publication Type: Cases
Fairness of Job Fairs: How Race and Gender Influence Relational Opportunities Among Early Career Job-Seekers
- GSB Authors: Adina Sterling
- Date: 2021-01-01
- Publication Type: Working Papers
Improving Match Rates in Dating Markets Through Assortment Optimization
- GSB Authors: Daniela Saban
- Date: 2020-11-27
- Publication Type: Working Papers
Modernizing Retailers in an Emerging Market: Investigating Externally-Focused and Internally-Focused Approaches
- GSB Authors: Sridhar Narayanan
- Date: 2020-10-20
- Publication Type: Working Papers
The Opioid Epidemic: Responses to the Crisis (B)
- GSB Authors: Ken Shotts
- Date: 2020-09-17
- Publication Type: Cases
Zoom: Cultivating Human Connection in a Digital World
- GSB Authors: Jennifer Aaker
- Date: 2020-09-14
- Publication Type: Cases