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Miniature of Star Digital: Assessing the Effectiveness of Display Advertising
Star Digital: Assessing the Effectiveness of Display Advertising
  • GSB Authors: Sridhar Narayanan
  • Date: 2013-03-06
  • Publication Type: Cases


Miniature of The Customer in the Story: Every Mother Counts
The Customer in the Story: Every Mother Counts
  • GSB Authors: Jennifer Aaker
  • Date: 2013-01-25
  • Publication Type: Cases


Miniature of Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time
Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time
  • GSB Authors: Jennifer Aaker
  • Date: 2010-08-25
  • Publication Type: Cases


Miniature of Obama and the Power of Social Media and Technology
Obama and the Power of Social Media and Technology
  • GSB Authors: Jennifer Aaker
  • Date: 2009-08-27
  • Publication Type: Cases


Miniature of Obama and the Power of Social Media and Technology
Obama and the Power of Social Media and Technology
  • GSB Authors: Jennifer Aaker
  • Date: 2009-01-01
  • Publication Type: Cases


Miniature of Using Social Media to Save Lives: Helpvinayandsameer.org
Using Social Media to Save Lives: Helpvinayandsameer.org
  • GSB Authors: Jennifer Aaker
  • Date: 2009-01-01
  • Publication Type: Cases


Miniature of Consumer Awareness or Disease Mongering? GlaxoSmithKline and the Restless Legs Syndrome
Consumer Awareness or Disease Mongering? GlaxoSmithKline and the Restless Legs Syndrome
  • GSB Authors: David Baron
  • Date: 2008-10-20
  • Publication Type: Cases