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Miniature of Automated Bidding and Budget Optimization for Performance Advertising Campaigns
Automated Bidding and Budget Optimization for Performance Advertising Campaigns
  • GSB Authors: Harikesh Nair
  • Date: 2021-08-22
  • Publication Type: Working Papers
Miniature of Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network
Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network
  • GSB Authors: Harikesh Nair
  • Date: 2019-01-30
  • Publication Type: Working Papers
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2 Working Papers

2 Harikesh Nair

2 Marketing