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Branch Metrics: "Failing" into the Idea
- GSB Authors: Fern Mandelbaum
- Date: 2015-12-18
- Publication Type: Cases
EndoNav
- GSB Authors: Stefanos Zenios
- Date: 2006-09-08
- Publication Type: Cases
Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly's Experience with Prozac
- GSB Authors: Margaret Eaton
- Date: 2005-02-25
- Publication Type: Cases