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Showing 1 - 13 of 13 Records
Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
- GSB Authors: Jennifer Aaker
- Date: 2016-02-23
- Publication Type: Cases
Cisco Systems, Inc.: Collaborating on New Product Introduction
- GSB Authors: Hau Lee
- Date: 2009-06-05
- Publication Type: Cases
Xsigo Systems
- GSB Authors: Mark Leslie | Andrew Rachleff
- Date: 2007-10-04
- Publication Type: Cases
Evolution of the Xbox Supply Chain
- GSB Authors: Charles Holloway | Hau Lee
- Date: 2006-04-14
- Publication Type: Cases
Genomic Health: Launching a Paradigm Shift ... and an Innovative New Test
- GSB Authors: Robert Chess | Stefanos Zenios
- Date: 2006-02-14
- Publication Type: Cases
Scalix Corporation, the Evolution of a Sales Model
- GSB Authors: James Lattin | Mark Leslie
- Date: 2006-01-19
- Publication Type: Cases
Abbott Laboratories and Humira: Launching a Blockbuster Drug
- GSB Authors: Robert Chess | Stefanos Zenios
- Date: 2005-06-20
- Publication Type: Cases
Intel Corporation Product Transitions and Demand Generation
- GSB Authors: Hau Lee
- Date: 2005-03-02
- Publication Type: Cases
Abbott Laboratories and Humira: Launching a Blockbuster Drug
- GSB Authors: Robert Chess | Stefanos Zenios
- Date: 2005-02-01
- Publication Type: Cases
Lexicon Branding (A)
- GSB Authors: Chip Heath
- Date: 2002-08-21
- Publication Type: Cases
Lexicon Branding, Procter & Gamble's Swiffer (B)
- GSB Authors: Chip Heath
- Date: 2002-02-17
- Publication Type: Cases
Edison and the Electric Light (A)
- GSB Authors: Chip Heath
- Date: 2002-01-08
- Publication Type: Cases
Edison and the Electric Light (B)
- GSB Authors: Chip Heath
- Date: 2002-01-08
- Publication Type: Cases