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Miniature of Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-10
  • Publication Type: Cases
Miniature of Deals @Delloutlet: How Dell Clears Inventory Through Twitter
Deals @Delloutlet: How Dell Clears Inventory Through Twitter
  • GSB Authors: Jennifer Aaker
  • Date: 2010-05-10
  • Publication Type: Cases
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2 Marketing