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Miniature of Situated Cultural Fit: Value Congruence, Perceptual Accuracy, and the Interpersonal Transmission of Culture
Situated Cultural Fit: Value Congruence, Perceptual Accuracy, and the Interpersonal Transmission of Culture
  • GSB Authors: Amir Goldberg
  • Date: 2019-03-01
  • Publication Type: Working Papers
Miniature of Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy and Wise
Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy and Wise
  • GSB Authors: Jennifer Aaker
  • Date: 2006-01-24
  • Publication Type: Working Papers
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2 Working Papers