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The Impact of Advertising Along the Conversion Funnel
- GSB Authors: Stephan Seiler
- Date: 2017-08-05
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Multi-Category Competition and Market Power: A Model of Supermarket Pricing
- GSB Authors: Stephan Seiler
- Date: 2017-08-01
- Publication Type: Articles
- Publication: The American Economic Review
Repositioning Dynamics and Pricing Strategy
- GSB Authors: Harikesh Nair
- Date: 2012-12-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Repositioning Dynamics and Pricing Strategy
- GSB Authors: Harikesh Nair
- Date: 2012-09-10
- Publication Type: Working Papers