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What Marketers Misunderstand About Online Reviews
- GSB Authors: Itamar Simonson
- Date: 2014-01-01
- Publication Type: Articles
- Publication: Harvard Business Review
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
- GSB Authors: Pedro Gardete
- Date: 2013-03-21
- Publication Type: Articles
- Publication: Marketing Science
Consumer Distinctiveness and Advertising Persuasion
- GSB Authors: Sonya Grier
- Date: 2002-06-01
- Publication Type: Working Papers