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Miniature of Psychological Targeting as an Effective Approach to Digital Mass Persuasion

Psychological Targeting as an Effective Approach to Digital Mass Persuasion

GSB Authors: Michal Kosinski
Date: 2017-11-13
Publication Type: Articles
Publication: Proceedings of the National Academy of Sciences

Miniature of Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design

Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design

GSB Authors: Wesley Hartmann | Sridhar Narayanan | Harikesh Nair
Date: 2009-12-21
Publication Type: Working Papers