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Showing 1 - 12 of 12 Records
The Attention Economy: Measuring the Value of Free Goods on the Internet
- GSB Authors: Erik Brynjolfsson
- Date: 2023-08-31
- Publication Type: Articles
- Publication: Information Systems Research
Super Bowl Ads
- GSB Authors: Wesley Hartmann
- Date: 2017-10-05
- Publication Type: Articles
- Publication: Marketing Science
Street League Skateboarding: The Challenges Facing a New Sports League
- GSB Authors: George Foster
- Date: 2015-04-14
- Publication Type: Cases
How Stories Drive Growth: HSN
- GSB Authors: Jennifer Aaker
- Date: 2014-05-05
- Publication Type: Cases
Internet Versus Television Advertising: A Brand-Building Comparison
- GSB Authors: Wesley Hartmann
- Date: 2013-10-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
HBO Boxing Should Julio Cesar Chavez Jr. Fight on Cable or Pay-Per-View?
- GSB Authors: George Foster
- Date: 2013-04-01
- Publication Type: Cases
Global Events as Drivers of Growth: The Case of Hockey Canada
- GSB Authors: George Foster
- Date: 2010-12-10
- Publication Type: Cases
Fox Entertainment President, Kevin Reilly
- GSB Authors: Bill Guttentag | Roderick Kramer
- Date: 2009-03-14
- Publication Type: Cases
Lifetime Networks, Andrea Wong
- GSB Authors: Bill Guttentag | Roderick Kramer
- Date: 2008-05-15
- Publication Type: Cases
Fox Sports and News Corp.'s Sports Empire
- GSB Authors: George Foster
- Date: 2003-09-03
- Publication Type: Cases
USA Interactive
- GSB Authors: Robert Burgelman
- Date: 2002-10-27
- Publication Type: Cases
A Look at Three Regulatory Forces Influencing Content and Distribution in the Motion Picture and Television Industries
- GSB Authors: Robert Burgelman
- Date: 2002-07-11
- Publication Type: Cases