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Miniature of Brain Activity Forecasts Video Engagement in an Internet Attention Market
Brain Activity Forecasts Video Engagement in an Internet Attention Market
  • GSB Authors: Baba Shiv
  • Date: 2020-03-09
  • Publication Type: Articles
  • Publication: Proceedings of the National Academy of Sciences
Miniature of Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-09
  • Publication Type: Cases
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