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Price Promotions and "Freemium" App Monetization
- GSB Authors: Jonathan Levav | Harikesh Nair
- Date: 2022-07-12
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Zynga and the Launch of Farmville
- GSB Authors: Amir Goldberg | Debra Schifrin
- Date: 2016-03-03
- Publication Type: Cases
Can a Volunteer-Staffed Company Scale?
- GSB Authors: Robert Sutton
- Date: 2014-05-01
- Publication Type: Articles
- Publication: Harvard Business Review
"That's the One I Wanted': When Do Competitors Copy Their Opponents' Choices?
- GSB Authors: Benoît Monin
- Date: 2013-01-29
- Publication Type: Articles
- Publication: Journal of Applied Social Psychology
Electronic Arts in 2002
- GSB Authors: Robert Burgelman
- Date: 2002-09-23
- Publication Type: Cases