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Miniature of Too Constrained to Converse: The Effect of Financial Constraints on Word of Mouth

Too Constrained to Converse: The Effect of Financial Constraints on Word of Mouth

GSB Authors: Stephanie Tully
Date: 2018-04-24
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment

Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment

GSB Authors: Stephan Seiler
Date: 2017-09-28
Publication Type: Articles
Publication: Marketing Science

Miniature of Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

GSB Authors: Alan Sorensen
Date: 2010-03-10
Publication Type: Articles
Publication: Marketing Science