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Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2024-05-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2022-12-19
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of A Reexamination of the Impact of Decision Conflict on Choice Deferral
A Reexamination of the Impact of Decision Conflict on Choice Deferral
  • GSB Authors: Jonathan Levav | Itamar Simonson
  • Date: 2022-08-02
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Trade-Offs in Choice
Trade-Offs in Choice
  • GSB Authors: Itamar Simonson
  • Date: 2020-09-08
  • Publication Type: Articles
  • Publication: Annual Review of Psychology
Miniature of The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions
The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions
  • GSB Authors: Itamar Simonson
  • Date: 2020-07-24
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
  • GSB Authors: Jonathan Levav | Itamar Simonson
  • Date: 2018-04-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Preference-Construction Habits: The Case of Extremeness Aversion
Preference-Construction Habits: The Case of Extremeness Aversion
  • GSB Authors: Itamar Simonson
  • Date: 2017-11-08
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research
Miniature of Imperfect Progress: An Objective, Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein
Imperfect Progress: An Objective, Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein
  • GSB Authors: Itamar Simonson
  • Date: 2016-04-18
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
  • GSB Authors: Itamar Simonson
  • Date: 2015-12-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Mission (Largely) Accomplished: What's Next for Consumer BDT-JDM Researchers?
Mission (Largely) Accomplished: What's Next for Consumer BDT-JDM Researchers?
  • GSB Authors: Itamar Simonson
  • Date: 2015-05-18
  • Publication Type: Articles
  • Publication: Journal of Marketing Behavior
Miniature of The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
  • GSB Authors: Itamar Simonson
  • Date: 2014-11-01
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
  • GSB Authors: Itamar Simonson
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
  • GSB Authors: Itamar Simonson
  • Date: 2014-02-04
  • Publication Type: Books
Miniature of What Marketers Misunderstand About Online Reviews
What Marketers Misunderstand About Online Reviews
  • GSB Authors: Itamar Simonson
  • Date: 2014-01-01
  • Publication Type: Articles
  • Publication: Harvard Business Review
Miniature of Beating the Market: The Allure of Unintended Value
Beating the Market: The Allure of Unintended Value
  • GSB Authors: Itamar Simonson
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
  • GSB Authors: Itamar Simonson
  • Date: 2012-10-12
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Asymmetric Option Effects on Ease of Choice Criticism and Defense
Asymmetric Option Effects on Ease of Choice Criticism and Defense
  • GSB Authors: Itamar Simonson
  • Date: 2011-11-23
  • Publication Type: Articles
  • Publication: Organizational Behavior and Human Decision Processes
Miniature of Multiple Routes to Self - Versus Other-Expression in Consumer Choice
Multiple Routes to Self - Versus Other-Expression in Consumer Choice
  • GSB Authors: Itamar Simonson
  • Date: 2011-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Effect of Decision Order on Purchase Quantity Decisions
The Effect of Decision Order on Purchase Quantity Decisions
  • GSB Authors: Itamar Simonson
  • Date: 2010-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations
The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations
  • GSB Authors: Itamar Simonson
  • Date: 2009-11-01
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of On the Heritability of Choice, Judgment, and "Irrationality": Genetic Effects on Prudence and Constructive Predispositions
On the Heritability of Choice, Judgment, and "Irrationality": Genetic Effects on Prudence and Constructive Predispositions
  • GSB Authors: Itamar Simonson
  • Date: 2009-07-01
  • Publication Type: Working Papers
Miniature of When Does Choice Reveal Preference? Moderators of Heuristic Versus Goal-Based Choice
When Does Choice Reveal Preference? Moderators of Heuristic Versus Goal-Based Choice
  • GSB Authors: Itamar Simonson
  • Date: 2008-12-12
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Regarding Inherent Preferences
Regarding Inherent Preferences
  • GSB Authors: Itamar Simonson
  • Date: 2008-06-06
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Will I Like a "Medium" Pillow? Another Look at Constructed and Inherent Preferences
Will I Like a "Medium" Pillow? Another Look at Constructed and Inherent Preferences
  • GSB Authors: Itamar Simonson
  • Date: 2008-06-03
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Choice Set Configuration as a Determinant of Preference Attribution and Strength
Choice Set Configuration as a Determinant of Preference Attribution and Strength
  • GSB Authors: Itamar Simonson
  • Date: 2008-06-03
  • Publication Type: Articles
  • Publication: Journal of Consumer Research

40 Marketing

7 decision making 6 consumer preferences 4 consumer behavior 3 marketing research 2 behavioral decision theory 2 choice 2 choice (psychology) 2 choice deferral 2 consumer choice 2 consumer psychology 2 context effects 2 context effects (psychology) 2 judgment 2 marketing 2 psychology 2 trade-offs 1 advertising 1 argument 1 asymmetric dominance 1 attraction 1 attraction effect 1 aversion 1 bargains 1 behavioral economics 1 bidding 1 brand choice 1 business 1 choice overload 1 choice set size 1 collections 1 collectors & collecting 1 comparative studies 1 comparisons 1 compromise effect 1 consumer attitude research 1 consumer behavior in brand consumption and identification 1 consumer behavior research 1 consumer behaviour 1 consumer market behavior and pricing 1 consumer retail behavior studies 1 consumers' reviews 1 context dependence 1 contingent valuation 1 control 1 criticism 1 customization 1 decision conflict 1 decision order 1 decision theory 1 deferred decision 1 desirability 1 direction of effects 1 econometrics 1 economic psychology 1 economics 1 empirical research 1 evaluation methodology 1 experience 1 extremeness aversion 1 feasibility 1 habit 1 hedonic and experiential consumption 1 hedonistic consumption 1 idiosyncratic fit 1 judgment and choice 1 justification 1 kale 1 market positioning 1 market segmentation 1 market strategy 1 marketing management 1 marketing strategy 1 marketing tactics 1 meta‐cognition and metacognitive experience 1 methods 1 microeconomics 1 moderation 1 motivation 1 multialternative models 1 online comments 1 performance evaluation 1 personal belongings 1 personal property 1 personality 1 persuasion knowledge 1 positive psychology 1 preference construction 1 preference uncertainty 1 preferences 1 preferential choice 1 price–quality tradeoffs 1 product differentiation 1 product positioning 1 psychological literature 1 purchase likelihood 1 quality cues 1 quality perceptions 1 reference and choice 1 reference price 1 replication 1 replication (experimental design) 1 research 1 self-discrepancy 1 sensory experience 1 sentiment analysis 1 shopping 1 similarity 1 similarity (psychology) 1 situation ethics 1 social context 1 social dominance 1 social media 1 substitution 1 symmetric dominance 1 target marketing 1 tipping point 1 upscaling effect 1 user-generated content 1 value added (marketing) 1 value perception 1 variety