34 Cases 3 Articles 3 Working Papers

40 Stanford GSB Faculty Publications

40 James Lattin 12 Mark Leslie 5 Kirk Bowman 2 V Srinivasan 1 Pedro Gardete 1 Peter Levine

40 Marketing

1 Journal of Mechanical Design 1 Marketing Letters 1 Marketing Science

21 entrepreneurship 9 sales management 5 sales compensation 5 sales strategy 4 sales 4 software 3 business models 3 sales organization 3 strategy and general management 3 strategy implementation 3 technology 2 compensation 2 culture 2 loyalty 2 marketing 2 marketing strategy 2 sales agents 2 sales force management 2 sales forecasting 2 start-up 1 ERP 1 Hispanic 1 OEM 1 OEM (original equipment manufacturer) 1 SaaS 1 SaaS (software as a service) 1 VAR (value-added reseller) 1 VARs 1 VARs (value-added resellers) 1 accounting procedures 1 application data management 1 automation 1 banking 1 building a sales force 1 channel 1 channel selling 1 coalitions 1 consumer behaviour 1 consumer credit 1 consumer packaged goods 1 core competency 1 cross-market bundling 1 customer journey mapping 1 customer relationship management 1 customer relationship management (CRM) 1 customer relationship marketing 1 customer retention 1 customer success 1 data center services 1 design automation 1 design for humans 1 design method 1 design methodology 1 design theory and methodology 1 diffusion of innovation 1 direct marketing 1 direct sales 1 distribution channels 1 double bottom line 1 dynamic choice models 1 enterprise 1 enterprise software 1 enterprise technology 1 entrepreneurial management 1 entrepreneurs 1 ethics 1 financial services 1 finding a vice president of sales 1 firing 1 forecasting 1 freemium 1 go-to-market 1 go-to-market model 1 growth strategy 1 hidden Markov models 1 high technology 1 hiring 1 human resources 1 human-centered design 1 information industry 1 international channel sales 1 low-touch sales 1 loyalty programs 1 management of crises 1 marketing information systems 1 marketing mix 1 merger 1 mobile application 1 networking 1 new product management 1 organizational change 1 organizational dynamics 1 organizational learning 1 organizational structure 1 outsourcing 1 pancakes 1 pre-launch calibration 1 predictability 1 product development 1 product differentiation 1 product introduction 1 quarter-on-quarter growth 1 renewal 1 reseller deal 1 retail 1 rewards 1 sales agent 1 sales forces 1 sales models 1 sales operation 1 sales organizations 1 sales team 1 segmentation 1 sexual harassment 1 statistical analysis 1 surveys 1 systems integrators 1 technological change 1 user-centered design 1 value added resellers 1 venture capital 1 virtualization 1 volume-based sales More