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Showing 1 - 24 of 24 Records
Preventive Drugs for Huntington's Disease: A Choice-Based Conjoint Survey of Patient Preferences
- GSB Authors: V Srinivasan
- Date: 2022-03-01
- Publication Type: Articles
- Publication: Journal of Clinical and Translational Science
Estimating the Net Value of Treating Hepatitis C Virus Using Sofosbuvir-Velpatasvir in India
- GSB Authors: V Srinivasan
- Date: 2021-07-22
- Publication Type: Articles
- Publication: PLOS One
Forecasting the Incremental Value to Society Created by a Class of New Prescription Drugs: A Proposed Methodology and Its Application to Treating Chronic Hepatitis C in India
- GSB Authors: V Srinivasan
- Date: 2020-03-11
- Publication Type: Articles
- Publication: Applied Health Economics and Health Policy
Estimating the Net Value of Treating Hepatitis C Virus Using a Newly Available Direct-Acting Antiviral in India
- GSB Authors: V Srinivasan
- Date: 2018-04-18
- Publication Type: Working Papers
The Voice of the Patient Methodology: A Novel Mixed-Methods Approach to Identifying Treatment Goals for Men with Prostate Cancer
- GSB Authors: V Srinivasan
- Date: 2016-10-31
- Publication Type: Articles
- Publication: The Patient - Patient-Centered Outcomes Research
An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis
- GSB Authors: V Srinivasan
- Date: 2016-09-07
- Publication Type: Articles
- Publication: International Journal of Research in Marketing
An Approach to Prioritize Customer-Based, Cost-Effective Service Enhancements
- GSB Authors: V Srinivasan
- Date: 2015-09-10
- Publication Type: Articles
- Publication: The Service Industries Journal
What If Marketers Put Their Customers Ahead of Profits?
- GSB Authors: V Srinivasan
- Date: 2011-09-07
- Publication Type: Working Papers
The Impact of Unit Cost Reductions on Gross Profit: Increasing or Decreasing Returns?
- GSB Authors: V Srinivasan
- Date: 2011-07-13
- Publication Type: Articles
- Publication: IIMB Management Review
Adaptive Self-Explication of Multi-Attribute Preferences
- GSB Authors: V Srinivasan
- Date: 2011-02-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
An Improved Method for the Quantitative Assessment of Customer Priorities
- GSB Authors: V Srinivasan
- Date: 2009-07-16
- Publication Type: Working Papers
A Conjoint-Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of Hightechnology Products
- GSB Authors: V Srinivasan
- Date: 2009-03-23
- Publication Type: Articles
- Publication: Journal of Product Innovation Management
A Hidden Markov Model of Customer Relationship Dynamics
- GSB Authors: James Lattin | V Srinivasan
- Date: 2008-03-01
- Publication Type: Articles
- Publication: Marketing Science
Adaptive Self-Explication of Multi-Attribute Preferences
- GSB Authors: V Srinivasan
- Date: 2007-12-21
- Publication Type: Working Papers
The Impact of Feature Advertising on Customer Store Choice
- GSB Authors: V Srinivasan
- Date: 2006-05-15
- Publication Type: Working Papers
A Conjoint-Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of High Technology Products
- GSB Authors: V Srinivasan
- Date: 2006-05-10
- Publication Type: Working Papers
An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
- GSB Authors: V Srinivasan
- Date: 2005-09-01
- Publication Type: Articles
- Publication: Management Science
The Impact of Unit Cost Reductions on Gross Profit: Increasing or Decreasing Returns?
- GSB Authors: V Srinivasan
- Date: 2005-08-16
- Publication Type: Working Papers
A Hidden Markov Model of Customer Relationship Dynamics
- GSB Authors: James Lattin | V Srinivasan
- Date: 2005-08-16
- Publication Type: Working Papers
Alternative Models for Capturing the Compromise Effect
- GSB Authors: V Srinivasan
- Date: 2004-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Alternative Models for Capturing the Compromise Effect
- GSB Authors: V Srinivasan
- Date: 2004-03-11
- Publication Type: Working Papers
How Much Does the Market Value an Improvement in a Product Attribute?
- GSB Authors: V Srinivasan
- Date: 2002-11-01
- Publication Type: Articles
- Publication: Marketing Science
The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects
- GSB Authors: V Srinivasan
- Date: 2002-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Perspective: Ten Years of Experience Teaching a Multi-Disciplinary Product Development Course
- GSB Authors: V Srinivasan
- Date: 2002-01-01
- Publication Type: Articles
- Publication: Journal of Product Innovation Management