Basic
Advanced

Field

Condition

Type of search

Value

List View

Showing 1 - 3 of 3 Records

Miniature of Are Display Ad Content and Landing Page Ad Content Complements or Substitutes? A Field Experiment

Are Display Ad Content and Landing Page Ad Content Complements or Substitutes? A Field Experiment

GSB Authors: Yewon Kim
Date: 2025-10-19
Publication Type: Working Papers

Miniature of Sustainability and Strategic Differentiation in Unregulated Consumer Goods Markets

Sustainability and Strategic Differentiation in Unregulated Consumer Goods Markets

GSB Authors: Yewon Kim
Date: 2024-09-10
Publication Type: Working Papers

Miniature of Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India

Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India

GSB Authors: Yewon Kim
Date: 2022-03-23
Publication Type: Articles
Publication: Marketing Science