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Fifteen Reasons You Should Read This Paper: How Providing Many Arguments Increases Perceptions of Both Expertise and Persuasive Intent
- GSB Authors: Zakary Tormala
- Date: 2025-09-24
- Publication Type: Articles
- Publication: Personality and Social Psychology Bulletin
How AI Sources Can Increase Openness to Opposing Views
- GSB Authors: Zakary Tormala
- Date: 2025-05-17
- Publication Type: Articles
- Publication: Scientific Reports
Why Do People Choose Extreme Candidates? The Role of Identity Relevance
- GSB Authors: Zakary Tormala | S. Wheeler
- Date: 2025-05-12
- Publication Type: Articles
- Publication: Journal of Experimental Social Psychology
The Allure of Consensus: People (Over)seek Consensus in Selecting Group Persuasion Strategies
- GSB Authors: Zakary Tormala
- Date: 2024-02-15
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
You Versus We: How Pronoun Use Shapes Perceptions of Receptiveness
- GSB Authors: Zakary Tormala
- Date: 2023-10-31
- Publication Type: Articles
- Publication: Journal of Experimental Social Psychology
The Attitude-Behavior Relationship Revisited
- GSB Authors: Zakary Tormala
- Date: 2021-07-26
- Publication Type: Articles
- Publication: Psychological Science
Undermining Your Case to Enhance Your Impact: A Framework for Understanding the Effects of Acts of Receptiveness in Persuasion
- GSB Authors: Zakary Tormala
- Date: 2021-04-03
- Publication Type: Articles
- Publication: Personality and Social Psychology Review
Do I Support That It's Good or Oppose That It's Bad? The Effect of Support-Oppose Framing on Attitude Sharing
- GSB Authors: Zakary Tormala
- Date: 2021-02-22
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
- GSB Authors: Zakary Tormala
- Date: 2020-12-02
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research
Change Appeals: How Referencing Change Boosts Curiosity and Promotes Persuasion
- GSB Authors: Zakary Tormala
- Date: 2020-08-05
- Publication Type: Articles
- Publication: Personality and Social Psychology Bulletin
Individual Differences in Attitude Consistency Over Time: The Personal Attitude Stability Scale
- GSB Authors: Zakary Tormala
- Date: 2020-03-07
- Publication Type: Articles
- Publication: Personality and Social Psychology Bulletin
Choosing Persuasion Targets: How Expectations of Qualitative Change Increase Advocacy Intentions
- GSB Authors: Zakary Tormala
- Date: 2019-11-06
- Publication Type: Articles
- Publication: Journal of Experimental Social Psychology
Perceiving Attitude Change: How Qualitative Shifts Augment Change Perception
- GSB Authors: Zakary Tormala
- Date: 2019-02-22
- Publication Type: Articles
- Publication: Journal of Experimental Social Psychology
Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change
- GSB Authors: Zakary Tormala
- Date: 2019-01-29
- Publication Type: Articles
- Publication: Psychological Science
Political Identity, Preference, and Persuasion
- GSB Authors: Zakary Tormala
- Date: 2018-09-12
- Publication Type: Articles
- Publication: Social Influence
When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews
- GSB Authors: Zakary Tormala
- Date: 2018-03-14
- Publication Type: Articles
- Publication: Journal of Consumer Research
Attitude Certainty: Antecedents, Consequences, and New Directions
- GSB Authors: Zakary Tormala
- Date: 2017-12-18
- Publication Type: Articles
- Publication: Consumer Psychology Review
Valence Asymmetries in Attitude Ambivalence
- GSB Authors: Zakary Tormala
- Date: 2017-04-01
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
The Curvilinear Relationship Between Attitude Certainty and Attitudinal Advocacy
- GSB Authors: Zakary Tormala
- Date: 2016-11-12
- Publication Type: Articles
- Publication: Personality and Social Psychology Bulletin
Group Identification as a Means of Attitude Restoration
- GSB Authors: Zakary Tormala
- Date: 2016-07-02
- Publication Type: Articles
- Publication: Journal of Experimental Social Psychology
The Role of Certainty (And Uncertainty) in Attitudes and Persuasion
- GSB Authors: Zakary Tormala
- Date: 2015-10-27
- Publication Type: Articles
- Publication: Current Opinion in Psychology
Attitude Certainty and Attitudinal Advocacy: The Unique Roles of Clarity and Correctness
- GSB Authors: Zakary Tormala
- Date: 2015-09-03
- Publication Type: Articles
- Publication: Personality and Social Psychology Bulletin
How Certainty Transforms Persuasion
- GSB Authors: Zakary Tormala
- Date: 2015-09-01
- Publication Type: Articles
- Publication: Harvard Business Review
Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
- GSB Authors: Zakary Tormala
- Date: 2015-05-28
- Publication Type: Articles
- Publication: Journal of Consumer Research
The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential
- GSB Authors: Zakary Tormala
- Date: 2014-07-15
- Publication Type: Articles
- Publication: Journal of Experimental Social Psychology