Stanford University

Collections
About
Business Library
Stanford Login

Basic
Advanced

Search fulltext

Field

Condition

Type of search

Value

Value Value

Value

List View

Showing 1 - 1 of 1 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)

25 50 100

Miniature of The Blair Witch Project (B)

The Blair Witch Project (B)

GSB Authors: Chip Heath
Date: 2001-05-09
Publication Type: Cases

1 Stanford GSB Faculty Publications

1 Organizational Behavior

1 advertising 1 advertising campaigns 1 advertising strategy 1 entertainment industry 1 marketing 1 marketing strategy

Stanford Business Library
Stanford GSB Research Hub
Stanford GSB Archive

Email Us
Rights and Access
Stanford GSB

© Stanford Graduate School of Business

Accessibility Non-Discrimination Policy Privacy Policy Terms of Use Stanford University

© Stanford Graduate School of Business