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Miniature of Cochlear and Its Global Marketing Challenges

Cochlear and Its Global Marketing Challenges

GSB Authors: George Foster
Date: 2003-06-03
Publication Type: Cases

1 Stanford GSB Faculty Publications

1 George Foster

1 direct vs indirect sales channels 1 entrepreneurship 1 global market entry 1 globalization 1 market share 1 medical device 1 regional coverage

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