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Miniature of Stanford Business Volume 72 Issue 1

Stanford Business Volume 72 Issue 1

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Date: 2003-11-01
Publication: Stanford Business

Miniature of Market Segmentation Strategies of Multiproduct Firms

Market Segmentation Strategies of Multiproduct Firms

GSB Authors: Michaela Draganska
Date: 2003-11-01
Publication Type: Working Papers

Miniature of Helping the Poor to Help Themselves: Debt Relief or Aid?

Helping the Poor to Help Themselves: Debt Relief or Aid?

GSB Authors: Peter Henry
Date: 2003-11-01
Publication Type: Working Papers

Miniature of The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs

GSB Authors: Itamar Simonson
Date: 2003-11-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Is Debt Relief Efficient?

Is Debt Relief Efficient?

GSB Authors: Peter Henry
Date: 2003-11-01
Publication Type: Working Papers

Miniature of Trade Liberalization and Growth: New Evidence

Trade Liberalization and Growth: New Evidence

GSB Authors: Romain Wacziarg
Date: 2003-11-01
Publication Type: Working Papers