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Miniature of Startup Capital Ventures in China

Startup Capital Ventures in China

GSB Authors: John Glynn
Date: 2009-01-22
Publication Type: Cases

Miniature of “The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection

“The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection

GSB Authors: Jennifer Aaker
Date: 2009-01-22
Publication Type: Articles
Publication: Journal of Consumer Research